Assignors: DEGEORGE, MICHAEL, PUCO, JEREMY Publication of US20130042883A1 publication Critical patent/US20130042883A1/en Application granted granted Critical Publication of US8556992B2 publication Critical patent/US8556992B2/en Status Active legal-status Critical Current Anticipated expiration legal-status Critical Links Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.) Filing date Publication date Priority to US32960010P priority Critical Application filed by LOreal SA filed Critical LOreal SA Priority to PCT/US2011/030528 priority patent/WO2011139433A2/en Priority to US13/695,482 priority patent/US8556992B2/en Assigned to L'OREAL reassignment L'OREAL ASSIGNMENT OF ASSIGNORS INTEREST (SEE DOCUMENT FOR DETAILS). Original Assignee LOreal SA Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.) ( en Inventor Michael DeGeorge Jeremy Puco Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.) Granted Application number US13/695,482 Other versions US8556992B2 Google Patents US20130042883A1 - Compositions and methods for lightening the color of relaxed or straightened hair This partnership will provide long-term benefits to 250 quinoa growers and their families in the Uyuni and Potosi regions of Bolivia,” explained the company in a release.US20130042883A1 - Compositions and methods for lightening the color of relaxed or straightened hair “ To make this programme a success, L’Oréal has joined forces with three partners, each bringing its own unique expertise: Andean Valley, a Bolivian company which works directly with quinoa growers Proinpa, a Bolivian foundation which promotes the conservation and responsible use of natural resources in Bolivia and EcoTerra, a responsible importer. Transfer of scientific knowledge and expertise between L’Oréal and its local partners. Preventing erosion by planting native local legumes, bushes and herbaceous plants, Support for training local farmers on best agricultural practices, With this partnership, L’Oréal is providing three types of support for sustainable production of the quinoa real variety : L’Oréal researchers have proven exfoliating properties of the quinoa husk extract. L’Oréal researchers have proven exfoliating properties of the quinoa husk extract, and a green chemistry based extraction method has been developed by Chimex, a L’Oréal subsidiary which specialises in designing and developing eco-responsible processes.

Quinoa husk contains saponins and polyphenols which make it an interesting renewable cosmetic ingredient. Thus, the sourcing strategy of L’Oréal and its partners has created a new opportunity for the cultivation of this plant.

Quinoa husk was previously considered to be waste and therefore it wasn’t used. L’Oréal has developed a partnership in Bolivia for the sustainable sourcing of quinoa husk for cosmetics use.

Chimex loreal